Rolex retailers expect novelties on sale

Rolex retailers expect novelties on sale

Tudor’s strategy of launching navy Blue Black Bay sneakers this month looks certain to be followed, at least in part, by its parent company, Rolex, in September.
Tudor had a stock of the new fake watch in place with its authorized dealers on the day of the unveiling, and they were primed and ready with marketing material that dominated watch coverage for a week.
ADs speaking to WatchPro over the weekend said Tudor’s launch had reignited in-store sales after months of being closed.
Rolex will fire the starting gun for the holiday season while it reveals its 2021 novelties on September 1, and its retail partners have been told to expect the new replica watches to be distributed so they can go on sale the same day.
In normal years, watches launched in March at Baselworld reach retailers months later. Rolex has not officially notified its ADs or the press about the coordinated launch, but its reps are promising the watches will be ready to go.
Tudor had review models with journalists before their launch, with non-disclosure agreements preventing details from leaking.
Rolex is unlikely to follow the same route across its entire product line in 2021, but it could post information and review banned products to attract attention, such as a revamped green or blue steel Submarine.

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